First of all, the Internet is a bunch of computer files so overheads are relatively low and I've always believed that a web site shouldn't cost the same as a physical store or office. Doesn't make sense.

Further, to ask a business new to the Internet to take a risk and to pay a fortune for the privilage, well that's just not on.

But more hard stuff:

• We rent servers that allow us to run many web sites at a reasonable cost.
• We use templates and a content management system to set up and manage web sites easily and quickly.
• When a web site is not being rented out we earn an income from advertising we place on the web site until it's rented again.